Peers Empowering Peers
Peers empowering peers
Brand & Logo Redesign | Fall 2020
brand designer
I collaborated with Nolan Huber and The Creator Hub to rebrand Peers Empowering Peers, a nonprofit Recovery Community Organization (RCO) based in Sandy Springs, GA. The organization provides free peer recovery coaching and support services to individuals living with mental illness and/or substance use disorder.
The new logo centers around the theme of mutual support, empowerment, and connection. The clasped hands symbolize solidarity and peer-to-peer care — a visual representation of what it means to support someone in recovery. The overlapping, vivid colors — bright magenta, electric blue, and golden orange — were chosen to reflect optimism, strength, and warmth. The bold, clean typography reinforces the clarity and energy of the organization’s mission: Peers Empowering Peers.
This identity needed to feel approachable and energizing, while still communicating trust and community. From the color palette to the iconography, every design choice was rooted in the organization’s values: hope, collaboration, and lived experience.
