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MULAN MOVEMENT X NIKE

As a class of 6, the first group ever to graduate from SCAD's Branded Entertainment program, we worked together across the course of two quarters to create what began as a campaign, and became a movement. Each brought their expertise to create this interactive campaign, with Mulan as the inspiration, and Nike as the vehicle. 

 

"The Mulan Movement is a story about women empowerment. Sharing a strong narrative of discovery and determination. Here’s, to the bold. May we know them, as a legend. May they help light our path. May we live with the fearlessness, to honor ourselves. 

This, is the Mulan Movement"