SUPER U InTEgrated campaign
The percentage of children with obesity in the United States has more than tripled since the 1970s. Today, about one in five school-aged children (ages 6–19) has obesity.
*Obesity is defined as having excess body fat. Many factors contribute to childhood obesity, including: genetics, metabolism, eating and physical activity, environmental factors, along with social and individual psychology.
While Childhood obesity is not a new problem, new approaches are required to solve this problem. Most initiatives have not been realistic or actionable.
Parents often control the eating habits of children and teen, as well as how active their children are, so it is vital to get their attention. I have taken the approach of focusing on the lack of physical activity, because I think that the increasingly seditary lifestyle of children and teens is one of the biggest contributing factors to weight gain.
One of the few things that has actually been successful in the recent year in engaging people of various ages in getting outside, is Pokemon GO. Noting the success of Pokemon GO, I created an app that got kids outdoors and engaged them in real life missions guided by their favorite superheroes.
Super U invites children, teens, and those young at heart, to jump off the couch and find the superhero within. On Super U, your favorite superheroes will invite you on missions to capture villains and unlock the Super U.