This Advertising campaign was designed to showcase Swell's initiative to plant one tree for every signature “Wood Collection” bottle sold and supported the planting of 2,000 trees with American Forests. These trees helped restore damaged and/or destroyed forests and support local watersheds.

By placing the bottle into American Forests, matching the tree texture on the bottle to the forest, this campaign visually shows the comparison of how one bottle plants one tree.  

*This is a real iniative, but a hypothetical campaign.